|For Immediate Release
ROWLETT REGIONAL CANCER CENTER OPENS ITS DOORS TO DALLAS
Dallas' Newest Cancer Center to Provide Local Patients Access to Today's
Most Innovative Medical and Radiation Oncology Services
ROWLETT, TX. - In efforts to provide local patients access
to today's most advanced cancer care, Dallas' newest freestanding
cancer center - Rowlett Regional Cancer Center - has announced that it
has opened its doors to the community. The cancer center is located in
the new Lake Pointe Medical Arts Building at 7501 Lakeview Parkway
(SH-66), Suite 120, in Rowlett, TX. Dr. R Steven Bradfield will provide
state-of-the-art radiation oncology services and Dr. G.H. Kashef will
provide advanced medical oncology, hematology and other infusion
services. The physicians collaborated and partnered with Manhattan
Beach, CA-based Vantage Oncology, Inc. to assist in providing advanced
information technologies and management expertise. This allows Drs.
Bradfield and Kashef and their highly skilled clinical team to
efficiently provide optimal patient care in a comfortable environment.
In 2005, Dr. Bradfield envisioned a new comprehensive cancer
center conveniently located for the 400,000 population residing in the
Rowlett, Rockwall, Heath, Forney, Wylie, Sachse, Garland and other
surrounding communities. Construction of the new 10,500 square foot
state of the art cancer facility was completed in February 2008.
Understanding that cancer treatment can take an emotional
and physical toll on patients and their families, an experienced cancer
treatment team was carefully selected as was an environment that was
conducive to healing. The center was designed with the ultimate goal of
patient safety and comfort. For example, each chemotherapy chair has a
flat screen TV with wireless headphones so patients may watch their
favorite television programs or movies while receiving chemotherapy or
other infusion treatments.
Rowlett Regional Cancer Center operates the Varian 21ix one
of the most advanced linear accelerators available today. This enables
the center to offer the most sophisticated forms of radiation therapy.
These include Intensity Modulated Radiation Therapy (IMRT) as well as
Image-Guided Radiation Therapy (IGRT) capabilities. IMRT and IGRT are
two significant innovations in radiation therapy technology currently
used to treat cancer. By combining daily imaging to confirm the size
and location of the tumor before each treatment session, radiation
oncologists are able to more precisely treat tumors throughout the body.
As a result, patients are exposed to less radiation to normal healthy
tissue thus facilitating the preservation of these tissues and
minimizing the potential side effects and complications.
"The new technologies such as IMRT and IGRT aid the
physician in delivering higher doses of radiation therapy to tumors with
fewer complications and less immediate and long-term side effects,"
added Dr. Bradfield. "With a coordinated multidisciplinary approach of
chemotherapy and radiation therapy available under one roof, patients
will have the best chance for achieving optimal treatment results with
the added convenience of a local center."
"The joint venture between Rowlett Regional Cancer Center and Vantage
Oncology, Inc. will provide patients in the Northeast Dallas Region with
access to state-of-the-art diagnostic, medical and radiation oncology
services" said Michael T. Fiore, CEO of Vantage Oncology, Inc. We are
fortunate to have partnered with Drs. Bradfield and Kashef who possess
the dedication and clinical capabilities to compassionately educate and
effectively treat patients."